About

Organised by Singapore’s leading media company MediaCorp, The Laurels is an annual search for Singapore’s favourite television and radio commercials, with the aim of showing support for the advertising industry by honouring advertisers, creative and media agencies for their work. This initiative has seen advertisers like Ministry of Education, Singapore Kindness Movement, City Chain, Asia Pacific Breweries, NTUC Income and Volkswagen among others win the hearts of Singaporeans with their heartwarming and compelling advertisements.This year, we are adding professional awards on top of the public awards. A panel of illustrious judges from Singapore’s top creative agencies will select the Best Homegrown Commercial, Best Transmedia Campaign and Best of Show.

HOW IT WORKS
Qualifiers – Phase 1
For the qualifying period 1 January to 31 December 2013, advertisers who spend a minimum of S$150,000 nett on MediaCorp television channels are eligible to submit their television commercials for the Viewers’ Choice awards. Advertisers who spend a minimum of S$50,000 nett on MediaCorp radio stations for the same qualifying period are eligible to submit their radio ads for the Listeners’ Choice awards.

There is no minimum ad spend required to submit entries for Best Transmedia Campaign, however the campaign must include use of MediaCorp television channels or radio stations, and at least one other MediaCorp platforms to be eligible. The campaign must also run on MediaCorp platforms between 1 January to 31 December 2013.

Entries for Viewers’ Choice and Listeners’ Choice will qualify for Best Homegrown Commercial if the works are conceptualised and produced in Singapore.

Entries submitted in all categories will automatically qualify for Best of Show.

Finalists – Phase 2
The top 10 television commercials for Viewers’ Choice and the top 10 radio ads for Listeners’ Choice will be shortlisted by a panel of judges from Singapore’s top creative agencies. The same panel will determine the winners for Best Transmedia Campaign, Best Homegrown Commercial and Best of Show.

Please click here to check out our panel of judges.

The online voting contest for Viewers’ Choice and Listeners’ Choice will be launched on 1 March 2014 with 10 finalists in each award category. Viewers and listeners are encouraged to vote for their favourite television and radio commercials in the four-week campaign.

The winners for Viewers’ Choice and Listeners’ Choice, as well as Best Transmedia Campaign, Best Homegrown Commercial and Best of Show, will be announced at a gala awards dinner in April.

PRIZES
For Voters
Viewers who vote for their favourite commercials will stand to win cash prizes totalling $20,000. The best part? Voting** is free!

All votes will be included in the lucky draw for the following cash prizes:
Top Prize: S$10,000
2nd to 6th Prize: S$1,000
7th to 16th Prize: S$500

**Please note that each NRIC is entitled to one vote per day for Viewers’ Choice and one vote per day for Listeners’ Choice.

For Advertisers
Viewers’ Choice
All 10 finalists receive a full page full colour ad in TODAY.
The advertiser whose television commercial emerges the favourite TVC of the year receives a trophy as well as S$50,000 worth of airtime* to be used on MediaCorp television channels, excluding Channel News Asia.

Listeners’ Choice
All 10 finalists receive a half page full colour ad in TODAY.
The advertiser whose radio ad emerges the favourite receives a trophy as well as S$20,000 worth of airtime* to be used on MediaCorp radio stations.

Best Transmedia Campaign
The winning advertiser receives S$30,000 worth of airtime* to be used on MediaCorp television channels (excluding Channel News Asia) and/or MediaCorp radio stations.

Best Homegrown Commerical (TV or Radio)
The winning advertiser receives S$30,000 worth of airtime* to be used on MediaCorp television channels (excluding Channel News Asia) and/or MediaCorp radio stations.
The winning media and creative agencies receive S$5,000 cash each.

Best of Show
The winning advertiser receives S$50,000 worth of airtime* to be used on MediaCorp television channels (excluding Channel News Asia) and/or MediaCorp radio stations.
The winning media and creative agencies receive S$5,000 cash each.

*Valid for use within 3 months from the date of prize presentation and to be planned by the advertiser/media agency.